We acknowledge the Wurundjeri people of the Kulin Nation as the Traditional Custodians of the land on which we create. We pay our respects to their Elders past and present and recognize their ongoing connection to land, waters, and culture.
Our Story
Born from a deep appreciation for thoughtful design, enduring craftsmanship, and the pursuit of elegance. Founded by William D’Arcy, our Melbourne-based label is dedicated to creating garments that transcend trends—pieces that are designed with intention, made to last, and cherished for years to come.
In a world of fleeting fashion cycles, we take a different approach. We believe in producing only what is needed, using quality natural textiles and a slow, considered process that honours both the maker and the wearer. Our designs embrace timeless silhouettes and effortless refinement, ensuring they hold a place in your wardrobe season after season.
Rather than following the traditional fashion calendar, we release our pieces in carefully curated Editions—small, evolving collections that remain available until they find their wearer. This ensures every garment is created with purpose, reducing excess production and allowing our designs to live on through every moment.
With every piece, we are building something lasting—a vision of modern Australian fashion that values artistry, sustainability, and the quiet power of well-made clothing.